Explain the term "data governance" in healthcare.

Data governance in healthcare refers to a framework that ensures the effective management of data assets within the organization. This involves establishing policies, procedures, and standards that guide the collection, storage, use, sharing, and protection of health data.

The focus on availability, usability, and integrity highlights the importance of having accurate and accessible data for clinical decision-making, research, and reporting. Through proper data governance, healthcare organizations can ensure that their data is not only secure and compliant with regulations but also reliable and valuable for improving patient outcomes and operational efficiency.

In contrast, other options mentioned pertain to specific functions or areas of focus that do not encapsulate the comprehensive nature of data governance. For example, regulations surrounding patient financial transactions are specific to billing and reimbursement. Managing healthcare marketing strategies relates to promoting services rather than overseeing data quality and integrity. Likewise, the management of social media accounts is focused on communication and engagement, which falls outside the scope of data governance itself.